In light of Google's Doubleclick acquisition, there is an interesting post in David Churbuck's blog about the rebirth of banner ads. Churbuck, VP of Global Web Marketing at Lenovo, shares the common disdain for banners, but recently had a change of heart after his team found a "weird correlation that when we ran banner ads our search campaigns performed better and when we didn’t run banners our search yields declined."
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April 26, 2007
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